#AMAZON BOINGO WI FINDER FULL#
Our Boingo Media campaign focuses on reaching new audiences and inviting them to our outrageous multi-sensory experience full of music, technology and color.” “Whether for personal or business, Boingo helps us communicate the comfort and versatility of Dockers®, which any modern traveler needs.”Ĭhelsea Hancock, Marketing & PR Manager for Blue Man Group, added: “No trip to Vegas is complete without seeing the iconic Blue Man Group. “We’re always looking for effective ways to connect with the consumer who’s on the go, always ready,” said Lauren Johnson, Senior Director of Dockers® Global Marketing. Marketing Technology News: P&G, Amazon and WPP Vet Laurent Burman Drives DTC Success as New SoundCommerce CCO Dockers® is using the feature to promote its Smart 360 Flex™ khakis that offer 4-way stretch for innovative comfort and durability.
Las Vegas-bound travelers are targeted with ads for Cirque du Soleil’s Blue Man Group to boost ticket sales. brand, recently launched inaugural Destination Targeting campaigns as part of their Boingo Media Wi-Fi sponsorships at major airports in the U.S. The first-of-its-kind targeting option combines proprietary mapping technology with flight tracker API tools to provide brands with an audience segmentation option that delivers personalized ads for greater campaign impact.īoingo Media adds Destination Targeting to world’s largest Wi-Fi advertising network.Ĭirque du Soleil and the Dockers® brand, a Levi Strauss & Co. The new feature, offered through the Boingo Media advertising platform, allows brands to reach captive audiences at airports with campaigns that are customized based on travelers’ flight destination throughout the U.S. The new Alexa-integrated feature is completely independent of a user's past shopping habits and gives him the full control over what he wants to order.New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destinationīoingo Wireless, the leading distributed antenna system (DAS), small cells and Wi-Fi provider that serves carriers, consumers, property owners and advertisers worldwide, has launched Destination Targeting. It basically sends product recommendations from the categories users have not ordered before or sends a product if the user has ordered it in the past. This new feature is different from Amazon Choice feature which was released earlier this year and is also voice-based. Amazon gave examples of voice commands: "Alexa, order Starbucks coffee” and “Alexa, order Charmin toilet paper.” You can use your voice order any of the millions of products available on the world's largest online store. With the new feature, Prime users can now use Alexa for online shopping on Amazon by simply using their voice.
Now, Amazon has added a new feature which makes it even better for Amazon Prime subscribers. Amazon's Alexa is a pretty good voice-based virtual assistant which can do a lot of things for you like ordering a pizza, checking weather, latest news, and even reading out eBooks.
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